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ogether with the Marketing Director; planning and monitoring together with the media department the execution of the advertising campaign. Managing new TVC development. Following the execution of the campaigns with all the media used. Report to the Marketing Director about the results. Execution of consumer researches when required to ensure the commercials the best results
• Packaging: together with the packaging development manager developing of new packaging proposals according with the plans agreed with the marketing Director
• POS materials: developing of all the tools necessary to ensure the best performance of the product on the different kinds of point of sales in which the brand is solid
• Product development: together with the R & D department following the steps of new products development. Conducing when required products test, 页码:[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] 第10页、共12页 |
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