br /> 1998-2000: Brand Manager of Alpenliebe, Perfetti Confectionery Co., Ltd Shanghai
Yearly planning of all the activities of the brand together with the Marketing Director, continuous sales monitoring of all the items in the different areas;
checking the market in the various provinces and keeping under control all the competitors activities
• Sales promotion & PR activities: planning, organizing and monitoring the sales promotion & PR activities, together with the local agencies and the sales managers. Planning the cities involved in the program and the time of campaigns; organizing all the materials required to execute the promotion activities in the best way; monitoring the executions together with the sales department and the sales promotion agencies; report to the Marketing Director about the results
• Advertising: proposing and planning the campaigns t页码：[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] 第9页、共12页 |
