include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management
Principal Accountabilities
1 Leadership
• Maintains and strengthens the McDonald’s brand position in the market as of responsibility
• Actively participates with Agencies, and Top Management in establishing and communicating business goals
• Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals
• Identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan
2 Process Management
• Maintains and strengthens the McDonald’s brand position in the market and other areas of res页码：[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] 第3页、共12页 |
