consumers surveys, panel monitoring in order to achieve the best results for the new and the existing products
• Trade Marketing: proposing and planning the annual trade marketing activities with the sales managers; monitoring the executions together with the sales department; report to the Marketing Director and National Sales General Manager about the results
• Responsible for the results of the assistant brand manager’s work and of her professional growth and achievements
1995-1998: Marketing Supervisor, Shanghai KFC Co, Ltd
• Planned and implemented product development, kids promotion campaigns, and some PR events
• Planned and implemented marketing research programs, worked closely with Gallup on
some important worldwide research projects
• Worked closely with O&M to initiate ad页码：[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] 第11页、共12页 |
