resources
• Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval
3 People
• Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system
• Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance
4 Analysis
• Gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations
• Interprets and evaluates information related to sales, P & L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research
• Offers advise and counsel to ensure that company financial resource页码：[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] 第5页、共12页 |
