ponsibility
• Leads the process for development, execution and evaluation of media plans
• Leads the process for development and execution of local creative ( TV, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards
• Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments
• Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. )
• Leads the process for managing media relations and crisis management
• Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )
• Leads the process to promote local store marketing as a页码：[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] 第4页、共12页 |
