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target.
Built from scratch and gained 30% market share in telemarketing service in the insurance sector.
Won and implemented a major CRM/IT outsourcing project from a major global bank – First of this kind in the HK market.
Responsible for the management of the Product Marketing team.
Development of marketing strategies. Determined market position and drove the implementation of various marketing tactics to achieve the marketing objectives.
An active company spokesman, a guest speaker at international conferences and was interviewed by major newspapers in HK.
Major Projects Reference
A Global Banking Group in HK
Successfully won and launched a multi-million CRM contract for a global banking group in HK.
Sold to the Head of the banking group; applied innovative consultative selling skills to identify and overcome major road blocks.
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